Launching of Exclusive Online Store for Lab Grown Diamond Jewellery
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Mini Diamonds India Ltd (MDIL) announced that its wholly-owned subsidiary Namra Jewels Pvt. Ltd. will launch an exclusive e-commerce platform, www.namrajewels.com, on August 4, 2025. The online store will offer 14KT BIS Hallmarked and IGI Certified lab-grown diamond jewellery to customers across India and overseas, with flexible payment options. This marks the company's entry into the direct-to-consumer (D2C) retail segment, complementing its existing wholesale and distribution channels. Management expects the digital channel to improve margins and long-term profitability by leveraging operational efficiencies. The Chairman described the launch as part of a broader vision to build a future-ready retail ecosystem under the Namra Jewels brand.
This is a brand expansion move into D2C e-commerce for lab-grown diamond jewellery, which could improve margins over time but is unlikely to move the stock significantly on day one as no revenue figures or order details were disclosed.