Mini Diamonds (India) Limited, through its wholly owned subsidiary Namra Jewels Private Limited, is pleased to announce its proposed franchise expansion plan unde FOFO model.
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Mini Diamonds India, through its wholly owned subsidiary Namra Jewels, has announced plans to expand its retail presence using a Franchise Owned, Franchise Operated (FOFO) model. Franchisees will pay a nominal fee of ₹5 lakhs, with total investment expected to stay under ₹2 crore in Tier 1 cities and below ₹1.5 crore in Tier 2 cities, depending on store size and inventory needs. The expansion targets the growing demand for lab-grown diamond jewellery among younger consumers who want affordable, design-led, and certified products. Management said the asset-light franchise approach will help broaden the brand's offline reach across India while creating business opportunities for franchise partners.
This is a growth-oriented, capital-light expansion move that could improve brand visibility and sales reach over time, but no immediate revenue guidance or store count targets were provided, so near-term financial impact remains uncertain.