Announcement under Regulation 30 (LODR)-Press Release / Media Release
Price
▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
Awaiting price reaction for this filing.
Mish Designs Ltd has signed a Letter of Intent (LOI) with Zora Mall in Raipur to open its 2nd retail store, marking its move into offline retail in Chhattisgarh. The company has so far been largely an online-first women's western wear brand, selling through platforms like Myntra, Nykaa Fashion, Ajio, Tata Cliq and Namshi, with over 2.5 lakh products sold online since FY 2017-18. The brand also exports its 'ZOEY' line to the UAE and operates a 10,000 sq. ft. manufacturing unit with a 54-member team. Management called the partnership a strategic step to combine digital insights with physical retail experience.
This is a small but positive expansion step — only the company's 2nd store, so the revenue impact is likely modest in the near term. It signals the start of an offline retail strategy that could support long-term brand building but does not materially change the investment story on its own.