Announcement under Regulation 30 (LODR) - Press Release/ Media Release
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Mish Designs, a women's western wear brand, is opening its first-ever physical retail store at Seasons Mall, Pune, by mid-August 2025. Until now, the company has been a purely online brand, selling over 2.5 lakh products since FY2017-18 through platforms like Myntra, Nykaa Fashion, Ajio, Tata Cliq, and Namshi. The Pune store will be a curated, data-driven retail space designed to double as a brand-building hub. Management described this as the start of the company's omnichannel journey. The store is being positioned as a flagship with exclusive collections and launch-day offers, with scalability in mind for future outlets.
This is a strategic milestone moving Mish from a digital-only model to omnichannel, which could expand its customer reach and brand visibility but also brings new costs and execution risks. Investors should watch for footfall, same-store economics, and any updates on revenue impact in upcoming quarters.