MMA India study in association with Mobavenue Reports 84-88% of AI Adopters achieving meduim to high business impact
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Mobavenue AI Tech Ltd, in partnership with MMA India, has released an AI Marketing Maturity Study surveying 60+ senior marketing leaders across 11+ industry verticals. The study finds that 84-88% of AI adopters report medium-to-high business impact in marketing functions. Full-stack AI adoption ranges between 35-57% across four key pillars: Creative & Content, Measurement & Insights, Propensity Modelling, and Customer & Sales Journeys. The findings suggest companies are shifting from experimental AI use toward integrated, operational AI systems. The company is a global AI-powered AdTech firm working with 150+ brands across multiple sectors including e-commerce, BFSI, fintech, travel, and healthcare.
This study positions Mobavenue as a thought leader in AI marketing solutions and validates market demand for their offerings, potentially strengthening investor confidence in their business model and growth prospects.