BSEMobavenue AI Tech LtdMediumPositive
Announced Wed, 13 May · 08:54 IST

Mobavenue Launches PrsmX and AI-powered full-funnel advertising platforms in the Philippines

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▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.

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AI summary

Mobavenue AI Tech Ltd's wholly owned subsidiary MMPL has launched its AI-powered PrsmX platform in the Philippines, marking entry into the Southeast Asian market. The launch event gathered over 80 senior marketers, brand leaders, and agencies to discuss AI-powered brand awareness and omnichannel consumer engagement across mobile, CTV, OTT, and DOOH channels. The platform is part of Mobavenue's proprietary A3 framework (Awareness, Acquisition, Activation) which includes PrsmX, SurgeX, DiscvrX, and ResurgeX. The expansion targets advertisers and enterprises across Southeast Asia, Singapore, and global networks, aligning with the company's international growth strategy in high-growth digital markets. Mobavenue is headquartered in Mumbai with presence across ASEAN, MENA, LATAM, UK, and USA, serving 150+ brands.

Likely market impact

Positive for shareholders as this demonstrates execution of the company's international expansion strategy, opening new revenue streams in Southeast Asia's growing digital advertising market. However, no specific revenue or order figures were disclosed.