Announced Mon, 27 Jul · 12:38 IST
Monika Alcobev partners with Angostura to bring Caribbean brand to India
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Price
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Price reaction · full curve 14 horizons · vs prior close
-0.5%1-day move
₹212.00
prior close
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AI summary
Monika Alcobev has signed a strategic partnership with Angostura, a global Caribbean spirits maker known for bitters and rum. Monika will handle import, distribution and marketing of Angostura's portfolio in India, starting with 5-Year-Old Rum, Aromatic Bitters and Orange Bitters. Initial launch in Maharashtra and Delhi, with phased expansion to other states. Monika currently represents over 100 international brands including Jose Cuervo, 1800 Tequila, Remy Martin and Cointreau.
Likely market impact
Strengthens Monika's premium spirits portfolio and gives Angostura an official route into India, potentially driving future revenue growth.