Press Release - Monika Alcobev Introduces Licor 43 - World''s fastest growing premium Liqueur to India.
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Monika Alcobev has announced the launch of Licor 43, Spain's highest-selling premium liqueur, in India through a partnership with Zamora Company. Initially available in Goa and Mumbai, with more markets to follow, the launch includes variants like Licor 43 Chocolate and Crème Brûlée, alongside Martin Miller's Gin and Villa Massa's Limoncello and Amaretto. The company is leveraging its distribution network across North, West, South, and now East India to reach premium retail stores and cocktail bars. The product is made from 43 natural ingredients and is sold in over 80 countries globally. Monika, which completed its ₹165.63 crore SME IPO in July 2025, is positioning itself as the go-to importer of premium global spirits brands for the Indian market.
This new brand partnership expands Monika Alcobev's premium portfolio and strengthens its pan-India presence, potentially supporting revenue growth. It is a commercial product launch rather than a material contract or regulatory event, so direct impact on stock price may be limited in the short term.