Press Release - Monika Alcobev to Launch Amrut''s Historic ''Expedition'' as Preferred Travel Retail Partner - India''s Most Expensive Single Malt Whisky Release Yet.
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Monika Alcobev has been chosen as the exclusive travel retail launch partner for Amrut Distilleries' 'Expedition', a 15-year-old single malt whisky priced at over USD 12,500 per bottle, making it India's most expensive whisky release. Only 75 bottles are being released globally, with just 9 allocated to India across multiple airport duty-free outlets, including 3 bottles at Bengaluru Duty Free (BLR Airport). The whisky was matured for 8 years in European sherry casks and 7 years in American ex-bourbon casks, bottled at 62.8% ABV. The launch covers global airport retail and duty-free channels through Avolta, the parent of Bangalore Duty Free. Monika Alcobev, which recently completed a ₹165.63 crore SME IPO in July 2025, distributes over 100 premium alcohol brands across India.
Positive brand visibility for Monika Alcobev in the premium and luxury spirits segment, reinforcing its position in travel retail distribution. However, given the extremely limited volume (just 9 bottles in India), the direct revenue impact is likely minimal but the prestige association with India's priciest whisky could support long-term positioning.