Press Release titled Monika Alcobev hosts Margarita Fest 2026 with Jose Cuervo across 90+ premium outlets
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Monika Alcobev Ltd, a premium alcoholic beverage importer and distributor, is hosting its annual Margarita Fest 2026 in partnership with Jose Cuervo, the world's leading tequila brand. The event is running across 90+ premium bars and restaurants in Delhi NCR, Mumbai, Bangalore, Goa, Hyderabad and Jaipur until March 8, 2026. Participating venues include names like 145, Bombay Cartel, Effingut, Arts Room and The Foundry, offering curated margarita menus and bartender-led experiences. The initiative aims to build tequila culture in India and strengthen Jose Cuervo's presence in the country's on-trade market. The company, which listed on the SME platform via IPO in July 2025, distributes over 100 global premium spirits brands across India.
This is a brand activation and marketing event, not a material financial development. It reinforces Monika Alcobev's long-term partnership with Jose Cuervo and supports premium brand visibility in the on-trade channel, but is unlikely to have a direct near-term impact on stock price or financials.