CCPA imposes Rs 1 lakh penalty on English Oven 100 percent Atta bread claim
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▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
Mrs. Bectors clarified that CCPA imposed a Rs 1 lakh penalty on June 9, 2026 on its English Oven brand for using the '100 percent Atta' descriptor on bread packaging. The company says the claim meant whole wheat flour was the sole flour source, with actual atta content disclosed at 87 percent, above the 75 percent threshold. The company has already informed FSSAI it will phase out the descriptor within six months and is seeking legal advice to appeal the order. No material financial impact is expected.
Minor penalty below SEBI disclosure threshold; company plans to appeal and is already phasing out the descriptor. No material financial impact expected.