Nazara Technologies Limited has informed the Exchange regarding Disclosure under Regulation 30 of the SEBI (LODR) Regulations, 2015 - Acquisition of all the Intellectual Property Rights of Prime Timer by Sportskeeda Inc., a wholly-owned subsidiary of Absolute Sports Private Limited, a material subsidiary of the Company.
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Nazara Technologies' step-down subsidiary Sportskeeda Inc. (owned via Absolute Sports, a material subsidiary) has signed an Asset Purchase Agreement on June 26, 2025 to acquire all Intellectual Property Rights of 'Prime Timer' from Snugglefish Media LLC and its founder Jed Rosenzweig. The total cash consideration is capped at USD 500,000 (approximately INR 4.28 Crores), payable in one or more tranches, with completion expected within 30 days. Prime Timer is a US-focused digital media platform for TV show and soap opera content, attracting around 200,000 monthly users and 1.4 million pageviews, with a gross turnover of USD 188,458 over the trailing twelve months ending May 2025. The transaction is not a related-party deal and requires no government or regulatory approvals. Nazara stated the acquisition strengthens its position in the global entertainment media space and adds a sticky, content-driven audience to Sportskeeda's portfolio.
This is a small, bolt-on acquisition (about INR 4.28 Crores) at the subsidiary level, so the direct financial impact on Nazara's consolidated earnings will be negligible in the near term. However, it signals continued inorganic expansion in the global digital entertainment segment through Sportskeeda/Absolute Sports, which is broadly supportive of the long-term growth narrative for retail shareholders.