Nazara Technologies Limited informs the Exchange regarding a press release dated May 06, 2025, titled "Nazara-Owned Nextwave Multimedia Partners with Winners Alliance to Bring 500+ Pro Players to the World Cricket Championship Game Franchise".
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Nazara's subsidiary Nextwave Multimedia has signed a licensing deal with Winners Alliance, the commercial arm of the World Cricketers' Association, to integrate names, images and likenesses of over 500 professional cricketers into its World Cricket Championship (WCC) mobile game series. The upcoming WCC4, slated for release later in 2025, will feature stars such as Joe Root, Jos Buttler, Kagiso Rabada, Heinrich Klaasen, Nicholas Pooran and Rashid Khan, among others. The WCC franchise has clocked over 500 million downloads since 2011, making it one of the most popular cricket simulation games globally. Nextwave was acquired by Nazara in 2024, and this partnership strengthens the monetisation potential of its flagship gaming IP.
This is a positive development that enhances the authenticity and appeal of Nazara's flagship WCC franchise, potentially driving higher user engagement, in-game monetisation and longer player retention. For shareholders, it reinforces Nazara's content leadership in mobile cricket gaming and signals stronger revenue prospects around WCC4's launch.