New Delhi Television Limited has informed the Exchange regarding a press release dated September 23, 2025, titled "NDTV Good Times: A New Stage for a New India".
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NDTV has announced the launch of 'NDTV Good Times', a new platform for live concerts and immersive cultural experiences across multiple Indian cities. The inaugural lineup features prominent artistes including AR Rahman performing at the ghats of the Ganges in Varanasi, Sonu Nigam paying tribute to Mohammed Rafi at Dal Lake in Srinagar, Shankar-Ehsaan-Loy, Jubin Nautiyal, and Neha Kakkar. The company has onboarded District as its ticketing partner and plans to amplify events across its broadcast, digital, and social media platforms. Rahul Kanwal (CEO and Editor-in-Chief) and Rahul Shaw (newly appointed Chief Experiences Officer) are leading the initiative. This marks NDTV's diversification beyond traditional news broadcasting into the live experiential entertainment space.
The move opens a potential new revenue stream through ticketing, sponsorships, and advertising in India's growing live entertainment market, leveraging NDTV's strong brand and media reach. However, financial impact in the near term is likely small, and execution risk in an unfamiliar vertical should be watched.