New Delhi Television Limited has informed the Exchange about the launch of a new business vertical under the brand name NDTV Alive.
NDTV · price
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NDTV's Board has approved the launch of a new business vertical called 'NDTV Alive' focused on live events, including large-format public and ticketed experiences. The move aims to expand NDTV's presence in the Media and Entertainment sector and diversify its revenue streams. The investment amount has not been disclosed, as it will depend on factors like artist fees, production costs, ticketing commissions, marketing, and insurance. The company has also appointed Mr. Rahul Kumar Shaw as the Chief Experience Officer of NDTV Alive, effective immediately. Mr. Shaw brings over three decades of experience across TV, radio, advertising, events, and sports, having previously led TV Today Network's TV and radio businesses and launched the 'Stage AajTak' experiential vertical.
This is a strategic diversification move into the live events space, which could open a new revenue stream beyond traditional broadcasting and digital. Investors may view it positively as a growth initiative, though the lack of investment details and untested nature of the vertical may limit near-term impact on the stock.