New Delhi Television Limited has informed the Exchange regarding Appointment of Mr. Rahul Kumar Shaw as Chief Experience Officer of NDTV Alive and designated as Senior Management Personnel of the company w.e.f. Jun 24, 2025.
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NDTV's board has approved the launch of a new business vertical called 'NDTV Alive' focused on live events, large-format public and ticketed experiences within the Media and Entertainment sector. The company has appointed Mr. Rahul Kumar Shaw as Chief Experience Officer of NDTV Alive, effective June 24, 2025, and designated him as Senior Management Personnel. Mr. Shaw brings over 30 years of experience across television, radio, advertising, events, and sports management, with prior leadership roles at Turner International India, SET India, Star India, Zee Entertainment, and TV Today Network (where he launched 'Stage AajTak'). The investment amount for the new vertical will depend on factors like artist fees, production costs, ticketing platform commissions, and marketing expenses.
This signals NDTV's push into the live events and experiential entertainment space to diversify revenue beyond traditional broadcasting. The appointment of an experienced industry veteran lends credibility to the new venture, though the variable investment cost structure and early stage of the vertical make near-term financial impact hard to gauge.