Nithin Kamath explains why Zerodha will continue to offer direct mutual funds for free

Zerodha CEO Nithin Kamath reaffirmed the company's commitment to offering direct mutual funds for free via its Coin platform, which has grown into India's largest direct mutual fund platform with nearly 1.6 lakh crore in AUM. He explained that Zerodha's flat-fee pricing philosophy, introduced in 2010, underpins its decision to not charge for direct mutual funds. Kamath noted that many competing direct MF platforms have shut down or pivoted, but Zerodha will continue its free offering.