Nithin Kamath reveals Zerodha's playbook: No ads, no sales targets, customer-first approach

Nithin Kamath outlined Zerodha's business principles, emphasizing a customer-first philosophy over aggressive growth. The bootstrapped brokerage serves over 1.6 crore customers with around Rs 6 lakh crore in equity investments and accounts for nearly 15% of India's daily retail trading volumes, having grown without paid advertising or metric-based employee targets.