Announced Mon, 15 Jun · 14:06 IST
Novateor launches SmiloShine Herbafresh Toothpaste in 6g sachet
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AI summary
Novateor Research Laboratories has launched SmiloShine Herbafresh Toothpaste, a new oral care FMCG product formulated with 8 herbs, available in 6-gram sachets. The launch is part of the company's forward integration strategy, with the small sachet format aimed at the hotel and travel segment. The product will be sold in both domestic and international markets to expand the company's FMCG presence.
Likely market impact
Expands product portfolio into oral care FMCG; small sachet targets travel and hospitality, but revenue impact not quantified.