Announced Thu, 30 Apr · 12:48 IST
The company has launched new product- Herbafresh Toothpaste as on April 30, 2026
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AI summary
Novateor Research Laboratories has launched SmiloShine Herbafresh Toothpaste, formulated with 8 herbs, on April 30, 2026. The product comes in two variants: a 6-gram pack targeting the hotel and travel segment, and a 100-gram pack aimed at the broader FMCG market in India and internationally. This launch is part of the company's forward integration strategy to expand its presence in the oral care segment.
Likely market impact
The launch represents a new revenue stream for the company in the FMCG oral care market, though immediate financial impact remains uncertain until market reception is known.