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Novus Loyalty is an AI-powered loyalty, rewards, and customer engagement technology company serving enterprises across banking, retail, hospitality, and fintech sectors. The company listed on BSE SME in March 2026 with an IPO of ₹60.15 crore at ₹146 per share, valuing the company at ₹227+ crore post-listing. Financial performance shows strong growth: revenue grew from ₹73.29 crore (FY24) to ₹104.62 crore (FY25) to ₹127.42 crore (FY26), while PAT margin improved from 3.57% to 7.29% over the same period. EBITDA margin nearly doubled from 5.44% to 9.68% year-over-year. Key wins include an ₹88 crore loyalty mandate from Central Bank of India and international expansion with Bank of Abyssinia in Ethiopia. The company processes 40+ crore transactions monthly across 4+ crore consumers on its platform.
Strong margin expansion and major banking mandates indicate improving profitability outlook. The successful IPO and growing enterprise client base (100+ customers including major banks) support revenue visibility, though the company remains small-cap with a post-IPO market cap of ₹227+ crore.