We wish to inform you that our company has received a Notification of Award from Bank of Abyssinia for the implementation of an Enterprise-Wide Loyalty Program Management (EWLPMS). The ....
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Novus Loyalty Limited has received a Notification of Award from Bank of Abyssinia, based in Addis Ababa, Ethiopia, for implementing an Enterprise-Wide Loyalty Program Management Solution (EWLPMS). The contract is valued at USD 407,500 (approximately Rs 3.4 crore), covering licensing, implementation, training, and support services. This is an international contract with a 10% performance guarantee required. The company states this reflects its growing global footprint and capability to deliver enterprise-scale loyalty solutions in international markets. No related party transactions or promoter interests were involved.
The award represents a positive development, demonstrating Novus Loyalty's ability to win international contracts and expand beyond domestic markets. The USD-denominated contract brings hard currency revenue, though the absolute size appears modest relative to typical enterprise software implementations.