Ola Electric Mobility Limited has informed the Exchange regarding a press release dated March 25, 2026, titled "Ola Electric Expands Ola Insiders Upgrade Program to over 150 cities following strong initial traction".
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Ola Electric announced the expansion of its 'Ola Insiders' Upgrade Program to over 150 cities, claiming that over 50,000 customers expressed interest within days of its initial launch. The program, which now covers 80% of customers nationwide, allows existing Gen 1 and Gen 2 owners to upgrade to the latest Gen 3 S1 scooters and Roadster motorcycles with benefits of up to ₹50,000. Additional perks include add-on benefits of up to ₹20,000 for adding another Ola vehicle and referral bonuses of up to ₹5,000. The announcement also lists the current pricing of the S1 Gen 3 and Roadster X portfolios, ranging from ₹79,999 to ₹1,89,999.
This is a marketing and customer-retention initiative rather than a financial disclosure, so it is unlikely to have a direct material impact on stock price. It signals the company's focus on monetising its existing customer base, but the actual conversion of the 50,000+ interested customers into upgrades will be the key metric to watch.