Ola Electric Mobility Limited has informed the Exchange regarding a press release dated September 23, 2025, titled "Ola Electric Launches Ola Celebrates India Campaign; Introduces MuhuratMahotsav with EVs now starting at ₹49,999".
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Ola Electric has launched a festive season campaign called 'Ola Celebrates India' along with 'Muhurat Mahotsav', offering its electric scooters and motorcycles at sharply reduced prices for 9 days starting September 23, 2025. Under this limited offer, the S1 X 2kWh scooter and Roadster X 2.5kW motorcycle are priced at ₹49,999, while the S1 Pro+ 5.2kWh scooter and Roadster X+ 9.1kWh motorcycle are priced at ₹99,999. These prices represent steep discounts compared to the regular price list, where the S1 X 2kWh normally sells for ₹81,999 and the Roadster X+ for ₹1,27,499. Only limited units will be available daily on a first-come, first-served basis, with daily time slots announced on social media. The company is framing the campaign around Indian cultural themes rather than positioning it as a clearance sale.
Short-term: The steep discounts could boost festive season sales volumes and help clear inventory, but limited daily units cap the revenue benefit. For shareholders, watch for monthly sales data to see if this campaign meaningfully improves delivery numbers in September-October 2025.