Ola Electric Mobility Limited has informed the Exchange regarding a press release dated March 03, 2026, titled "Ola Electric Launches Holi Mahotsav; Roadster Range Now Starts at ₹79,999".
OLAELEC · price
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Ola Electric has launched its 'Holi Mahotsav' campaign with a significant price reduction on its Roadster electric motorcycle range, now starting at ₹79,999. The Roadster X portfolio is priced at ₹79,999 (2.5 kWh), ₹92,999 (3.5 kWh), and ₹99,999 (4.5 kWh), while the Roadster X+ is priced at ₹1,09,999 (4.5 kWh) and ₹1,89,000 (9.1 kWh). As part of the festive offer, the company is running 'Muhurat Mahotsav' — limited-time deals during special 90-minute windows over two days. Customers can also avail an 8-year extended warranty on select S1 Pro and S1 Pro+ scooter variants. Existing Ola Insiders (over 1 million customers) will receive an additional ₹5,000 benefit during the Muhurat window.
This aggressive price cut brings Ola's electric motorcycles to price parity with entry-level petrol motorcycles, which could boost volumes and market share but may pressure margins. Short-term sentiment may be positive due to festive offers and affordability push, though investors should watch for profitability impact.