Ola Electric Mobility Limited has informed the Exchange regarding a press release dated March 26, 2026, titled "Ola Electric Launches #EndICEAge Campaign: EVs Now Starting at ₹49,999, with Service Trust Guarantee, Buyback Guarantee and Benefits up to ₹50,000".
OLAELEC · price
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Ola Electric has launched the #EndICEAge campaign, offering its Gen 3 S1 X (2kWh) scooter and Roadster X (2.5 kWh) motorcycle at a starting price of just ₹49,999, with additional benefits of up to ₹50,000 across its entire portfolio, valid only until March 31, 2026. The company is introducing a Service Trust Guarantee that provides free Ola cab vouchers if service delays exceed the promised timeframe, and a Buyback Guarantee offering up to 60% assured buyback value for future resale. An 8-year extended warranty will now come standard across all S1 scooters and Roadster motorcycles. Chairman Bhavish Aggarwal stated the company is 'shifting back to growth' and is making EVs more accessible amid rising fuel prices. The portfolio pricing ranges from ₹49,999 for entry-level models to ₹1,89,999 for the premium Roadster X+ 9.1kWh motorcycle.
This aggressive pricing push and customer assurance program signals Ola Electric's renewed focus on volume growth and market share recovery, which could boost near-term sales but may pressure margins. The buyback and service guarantees address key consumer concerns around EV adoption and residual value, potentially improving customer confidence and competitive positioning.