One Mobikwik Systems Limited has informed the Exchange regarding a press release dated March 30, 2026, titled "MobiKwik becomes Official Payments Partner of Rajasthan Royals for IPL 2026".
MOBIKWIK · price
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MobiKwik has announced a brand partnership with IPL cricket team Rajasthan Royals, making it the franchise's Official Payments Partner for the 2026 season. This is MobiKwik's first-ever sports partnership and is aimed at connecting with young, digitally-native consumers. The deal will include co-branded marketing campaigns, on-ground fan activations, in-app integrations, and exclusive offers tied to UPI payments, instant personal loans, and merchandise/ticketing. No financial terms of the deal were disclosed. The company cited its existing scale of 186.6 million+ registered users and 4.79 million+ merchants as the foundation for this consumer-brand push targeting India's next 100 million digital payment users.
This is a marketing and brand-building move rather than a revenue-generating announcement, so near-term stock impact is likely limited. However, it signals MobiKwik's strategic shift toward building consumer brand recall in a competitive fintech market, which could support user acquisition and engagement over time.