One Mobikwik Systems Limited has informed the Exchange regarding a press release dated May 04, 2026, titled "MobiKwik declares #EverythingIsFair for UPI Cashback & Instant Loans, featuring Rajasthan Royals Stars".
MOBIKWIK · price
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MobiKwik has launched a new multi-media marketing campaign called #EverythingIsFair in partnership with Rajasthan Royals for IPL 2026. The campaign features cricketers Yashasvi Jaiswal, Ravindra Jadeja, and Shimron Hetmyer promoting the company's UPI cashback, bill payments, and instant personal loans (disbursed in 5 minutes). The campaign will run across Instagram, YouTube, LinkedIn, and Twitter/X. MobiKwik highlights it serves 186.6 million registered users and 4.79 million merchants, holding 18% market share in PPI wallet gross transaction value as of December 2025. This is a brand-building exercise aimed at engaging young digital-first consumers.
This is a routine marketing announcement with no direct financial or operational impact. It may generate brand visibility and customer acquisition during IPL 2026 but does not affect the company's fundamentals or near-term stock performance.