One Mobikwik Systems Limited has informed the Exchange regarding a press release dated May 19, 2025, titled "#SmarterWayToUPI MobiKwik Launches Pocket UPI Campaign Featuring Jaideep Ahlawat".
MOBIKWIK · price
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MobiKwik has launched a new multi-media marketing campaign for its 'Pocket UPI' product, which lets users make UPI payments without linking their bank account directly. The campaign features actor Jaideep Ahlawat in a cop avatar across digital and social media, highlighting benefits like reduced fraud risk, clutter-free bank statements, PIN-less transactions, and better spending control. The teaser was posted on May 16 and the first ad film was released on May 19, 2025. The product is part of MobiKwik's broader payments suite, which serves 176.4 million+ registered users and 4.6 million+ merchants. MobiKwik holds a 23% market share in the PPI wallet gross transaction value category as of November 2024.
This is a marketing and brand-building initiative rather than a material business event, so limited direct impact on stock price is expected. However, stronger consumer adoption of Pocket UPI could support user growth and transaction volumes over time, which is a positive long-term signal for the business.