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Orient Tradelink Limited has entered into an agreement dated January 14, 2026, to acquire exclusive rights (including marketing, distribution, promotion, and merchandising) to the spiritual feature film 'Children of God', produced by Aum Sportainment Private Limited. The deal is valued at ₹4 crores, plus additional publicity and promotional expenditure. The film is directed by Ashish Saxena, shot across Madhya Pradesh, Delhi, and Uttarakhand, and is slated for a June 2026 release across theatrical, OTT, and digital platforms. The company expects this acquisition to significantly boost revenues and profitability over the next 12–18 months, strengthening its presence in the spiritual and entertainment segment under its 'Spiritualainment' strategy.
This acquisition diversifies Orient Tradelink's business into film distribution and merchandising, with potential revenue upside and profit growth projected over the next 12–18 months. However, investors should note the ₹4 crore outlay plus additional promotional costs in a new vertical carries execution risk.