Pursuant to Regulation 30 and other applicable provisions of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulation, 2015, (SEBI Listing ....
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Orient Tradelink Ltd has entered into an agreement with Radiant Sports Management Private Limited to acquire exclusive marketing, merchandising, and commercial rights of the Para Cricket League for 3 years. The Radiant Para Cricket League, the first event under the broader Radiant Cup, is currently being held in Sri Lanka with telecast on PO Channel for 5 days. Former Sri Lankan international cricketer Nuwan Zoysa has associated with the initiative. The company funded the acquisition through internal accruals with no external borrowing. Sri Lankan players are expected to participate in a Para Cricket League scheduled in India during July-August 2026. The company also mentioned its upcoming film project "Children of God" and expressed optimism about significant growth in financial performance.
This acquisition diversifies the company's portfolio into sports IP and media rights, leveraging its media and entertainment expertise for potential revenue from commercial rights exploitation. No financial terms were disclosed, limiting valuation assessment.