Orkla India Limited has informed the Exchange regarding a press release dated April 24, 2026, titled "A Taste of Tradition: MTR brings back its annual cultural and culinary fest- MTR Karunadu Swada 2026".
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MTR, a brand owned by Orkla India, successfully inaugurated its annual food festival MTR Karunadu Swada 2026 at Jayamahal Palace, Bengaluru. The festival celebrates Karnataka's culinary heritage with a showcase of 75+ dishes from six regions of the state, including lesser-known traditional recipes. Key highlights include the launch of a coffee table book titled 'The story before the recipe' and a specially composed Sambar song performed live by musician Vasu Dixit. The event was inaugurated by a government official and is expected to attract over 3,000 visitors over two days. The festival emphasises hyper-local, seasonal ingredients and aims to preserve regional food traditions.
This is a brand-building and cultural marketing initiative with no direct financial implications for shareholders. It reinforces MTR's brand positioning around Karnataka's culinary heritage but does not indicate any changes to business operations or financial performance.