Orkla India Limited has informed the Exchange regarding a press release dated April 29, 2026, titled "MTR Launches its MTR Minute Fresh Batter Range in Hyderabad".
ORKLAINDIA · price
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MTR Foods, a brand under Orkla India, has launched its 'MTR Minute Fresh Batter Range' in Hyderabad. The range includes two products: Dosa Batter (available in 3 sizes: 425g at ₹60, 850g at ₹98, and 1.5kg at ₹150) and Rice Rava Idli Batter (750g at ₹98). The products are being sold through leading quick-commerce and e-commerce platforms. This launch builds on MTR's heritage as the pioneer of packaged South Indian breakfast foods like Rava Idli and the 3-Minute Range. The company cited Hyderabad's strong cultural preference for homemade dosas and idlis as the reason for introducing separate batters for each dish. This forms part of MTR's broader strategy to expand its convenient food portfolio.
The launch signals Orkla India's continued focus on product innovation and market expansion in the growing convenience food segment. While this is positive from a growth perspective, it is a routine product announcement with no immediate material financial impact on the stock.