P N Gadgil Jewellers Limited has informed the Exchange regarding a press release dated Jun 17, 2025, titled "PNG Jewellers Taps into High-Growth Lightweight Jewellery Segment with New Brand Litestyle ".
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P N Gadgil Jewellers has launched a new contemporary sub-brand called 'Litestyle by PNG' to tap into the growing lightweight fine jewellery market in India. The brand offers 18K and 22K gold jewellery aimed at modern women aged 25-40 who want everyday wear pieces. Two stores will open in Pune (Kharadi and Wakad) on June 22, 2025, with an ambitious plan to roll out 12 standalone stores across Maharashtra in FY 2025-26 (5 company-owned, 7 franchise). By 2030, the company aims to scale to 100 stores across India, supported by e-commerce integration on its existing platform.
This brand expansion signals PNG Jewellers' strategy to capture the fast-growing daily-wear and lightweight jewellery segment driven by younger, style-conscious buyers. The multi-channel rollout could boost long-term revenue growth, though near-term costs of store expansion may pressure margins.