Parag Milk Foods collaborates with Tetra Pak for launching a milk-based protein drink in India''s first Tetra Prisma Aseptic 250E

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AI summary

Parag Milk Foods has launched Avvatar Protein Cold Coffee under its sports nutrition brand in partnership with Tetra Pak, marking India's first use of the Tetra Prisma Aseptic 250E pack. The ready-to-drink protein beverage contains 15g protein per 250ml serving, is priced at ₹120, and comes in Classic and Vanilla variants with no added sugar or artificial sweeteners. The company explicitly states the launch does not meet its materiality thresholds under SEBI LODR regulations. Avvatar's new-age business segment recorded 91% year-on-year growth in FY26, reflecting strong consumer demand in the health and nutrition category.

Likely market impact

This launch expands Parag Milk Foods into India's fast-growing ready-to-drink protein beverage segment, though the company itself indicates the disclosure is non-material with no quantifiable revenue impact disclosed.