Parag Milk Foods Limited has informed the Exchange regarding a press release dated May 12, 2026, titled "Parag Milk Foods collaborates with Tetra Pak for launching a milk-based protein drink in India''s first Tetra Prisma Aseptic 250E".
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Parag Milk Foods has launched Avvatar Protein Cold Coffee, a ready-to-drink milk-based protein beverage priced at ₹120, through a collaboration with Tetra Pak. The product delivers 15g of protein per 250ml pack with no added sugar or artificial sweeteners, available in Classic and Vanilla variants. It is packaged in India's first Tetra Prisma Aseptic 250E octagonal pack, which is paper-based and recyclable. The launch marks Avvatar's expansion from traditional sports nutrition into everyday functional beverages. The company's new-age business segment, including Avvatar, recorded 91% year-on-year growth in FY26. The company has clarified that this disclosure does not meet the materiality threshold under SEBI LODR Regulation 30.
This is a positive strategic move expanding Parag Milk Foods' Avvatar brand into the large and growing ready-to-drink protein market, targeting the 73% protein-deficient Indian consumer base. However, the company itself has stated the disclosure is not material under SEBI rules, so the market impact may be limited.