Apeejay Surrendra Park Hotels Limited has informed the Exchange regarding 'Press Release on THE Lotus Palace Chettinad to host Kalai - an Art and ArchitectureFestival at Chettinad, Tamil Nadu'.
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Apeejay Surrendra Park Hotels has announced that its luxury heritage property, THE Lotus Palace Chettinad in Tamil Nadu, will host 'Kalai', a 4-day, 3-night art and architecture festival from 3rd to 6th April 2026. The festival is a collaboration with five other Chettinad heritage properties — The Bangala, Visalam, Chidambara Vilas, Chettinad Mansion, and Saratha Vilas. It will feature heritage mansion stays, expert-led architectural tours, talks by noted conservation architects and historians, cultural performances, and authentic Chettinad cuisine. The event is positioned as a curated cultural and tourism experience celebrating the region's architectural and cultural legacy. No financial figures or business projections were disclosed in the announcement.
This is primarily a brand-building and marketing initiative for Apeejay Surrendra's luxury heritage segment, with the potential to boost visibility and high-end bookings at The Lotus Palace Chettinad. It is unlikely to have any immediate material effect on the stock price, as no revenue, capacity, or financial guidance has been provided.