Persistent Systems Limited has informed the Exchange regarding a press release dated July 03, 2025, titled "Press Release titled Shimona Chadha Joins Persistent as Chief Marketing Officer ".
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Persistent Systems has appointed Shimona Chadha as its new Chief Marketing Officer, effective July 3, 2025. She brings over two decades of experience in marketing transformation across B2B, B2C, and B2B2C segments. She joins from HCLTech, where she served as Vice President and Head of North America Vertical Marketing, and previously held senior roles at Vodafone Idea and Abbott. She will be part of Persistent's executive leadership team, based in New Jersey, USA, and will lead the company's global marketing strategy and brand positioning. The CEO stated the hire supports the company's AI-led, platform-driven services strategy and go-to-market ambitions.
This is a strategic leadership addition that signals continued investment in brand building and global market expansion. For shareholders, it is a positive but routine executive hire with no immediate financial impact, though it could support longer-term revenue growth and client engagement.