Piccadily Agro Industries Limited has informed the Exchange regarding a press release dated July 24, 2025, titled "Press Release dated July 24, 2025 announcing the launch of Indri Agneya Single Malt Indian Whisky".
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Awaiting price reaction for this filing.
Piccadily Agro Industries has launched a new premium single malt whisky called 'Indri Agneya', a lightly peated variant matured in both Sherry and Bourbon casks. The whisky is made from indigenous 6-row barley, gently kilned over peat smoke, and crafted at the company's facility in Indri, Haryana. It is initially available in Haryana at a maximum retail price of ₹3,800 and will be rolled out to premium retail outlets across India, global travel retail, and select international markets in the coming months. This launch expands the company's Indri single malt portfolio beyond its flagship Indri-Trini and supports its premiumization strategy in the Indian and global whisky markets.
Positive for the brand as it strengthens Piccadily's premium single malt portfolio and pushes into international markets, potentially boosting future revenue and margins. However, the immediate impact on stock price is likely limited since no specific volume or revenue guidance has been provided.