PRESS RELEASE DATED 02.04.2025 ANNOUNCING THE LAUNCH OF INDRI EXPERIENCE CENTRE.
PICCADIL · price
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Piccadily Agro Industries Ltd announced the grand opening of the Indri Experience Centre, a premium destination in Indri, Haryana, designed for whisky enthusiasts. The state-of-the-art facility offers guided distillery tours, exclusive whisky tastings, an interactive exhibit space, a whisky lounge, and putting & chipping golf greens. Visitors can witness the craftsmanship behind Indri single malt whisky, including copper pot still distillation, cask selection, and aging. Indri, launched in 2022, became the fastest-growing single malt whisky brand in 2024 and has earned over 40 prestigious accolades, including 'Best Indian Single Malt' and 'Best Whisky in The World.' The company operates across Distillery and Sugar segments, with a 168-acre manufacturing facility in Haryana producing malt, ENA, ethanol, and sugar.
This brand-building investment strengthens Piccadily's premium positioning in India's fast-growing single malt whisky market and should boost consumer engagement and brand visibility. It is a marketing-led move rather than a revenue-generating asset, so the direct financial impact may be limited in the near term.