Press Release dated 29.04.2025 announcing the grand finale of the Camikara Millionaire Bartender Challenge.
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Piccadily Agro Industries announced the grand finale of the Camikara Millionaire Bartender Challenge, held at Hyatt Regency, Gurugram. The competition, India's first such initiative for bartenders, attracted hundreds of entries across four regional rounds (North, South, East, West), with 20 finalists narrowed to 8 for the finale. Devi Singh won the top prize of ₹10 lakh, while Dhananjai Subramaniam (₹5 lakh) and Macleigh Fernandes (₹3 lakh) were the runners-up. The event was judged by global rum ambassador Ian Burrell, mixologist Yangdup Lama, Vikram Achanta of Tulleeho, and Richard Hargroves from the UK. All participants were insured for ₹10 lakh each. This is a brand-building exercise to promote Camikara, Piccadily's premium aged rum, and elevate rum-based cocktails in India's hospitality industry.
This is a marketing and brand-promotion event with no direct financial impact on shareholders. It signals Piccadily's continued investment in building Camikara Rum's premium positioning, which could support long-term sales growth in the alcoholic beverages segment but does not affect near-term earnings or stock price.