PINELABS · price
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Pine Labs, a global fintech company, has announced its entry into the Philippines market through a partnership with GCash for Business, the country's largest cashless ecosystem. Under this partnership, Pine Labs will provide its point-of-sale software capabilities to power merchant acquisition for GCash, integrating features like Instalment Payment Plans, rewards, loyalty, and cashback. The collaboration will enable millions of Filipino MSMEs (micro, small, and medium enterprises) to accept both card and QR payments. Pine Labs already has a locally incorporated entity in the Philippines and powers SM Retail's gift card program, one of the largest in the country.
This partnership represents Pine Labs' continued international expansion in Southeast Asia, strengthening its presence alongside existing operations in Malaysia, UAE, Singapore, Australia, USA, and Africa. For shareholders, this signals geographic diversification and new revenue opportunities in an emerging digital payments market.