Please find attached a press release by Marico Limited, titled "Marico Limited''s Saffola Launches Dual Seed Cold Pressed Oils".
Awaiting price reaction for this filing.
Marico Limited has launched a new Saffola Cold Pressed Oils range, marking the brand's entry into the growing cold pressed oils category. The range includes Dual Seed variants (Groundnut & Sesame, Groundnut & Safflower) and Single Seed variants (100% Groundnut, 100% Sesame, 100% Mustard), priced between Rs. 356 and Rs. 719 per litre. The oils are cold-pressed to retain natural nutrients and offer a balanced fatty acid profile aimed at heart-health conscious consumers. Initial rollout will be through quick commerce platforms across India. Marico reported a turnover of USD 1.3 billion in FY 2024-25.
This product expansion strengthens Saffola's position in the premium and health-focused edible oils segment, potentially driving incremental revenue growth. For shareholders, it signals Marico's continued focus on portfolio premiumisation and tapping into the fast-growing cold pressed oils category, though the near-term financial impact is likely modest given the niche nature of the segment.