Press Release -''ICONiQ White'' Retains Crown of World''s Fastest Growing Millionaire Spirits Brand
Awaiting price reaction for this filing.
Allied Blenders and Distillers (ABD) announced that its ICONiQ White Whisky has been named the World's Fastest-Growing Millionaire Spirits Brand by Drinks International's Millionaires' Club 2025 report for the second year in a row. ICONiQ White also entered the global top 20 whiskies within just three years of its launch. ABD's legacy brand Officer's Choice retained its spot in the global top 10 spirits brands and ranks 5th among whiskies worldwide, while Sterling Reserve stayed in the global top 20 whiskies. These rankings cover calendar year 2024 performance. ABD is India's largest spirits company by volume, with 36 manufacturing units and brands across whisky, brandy, rum, vodka, and gin.
Positive branding and global visibility for ABD's portfolio, reinforcing the strength of its multi-brand strategy. While this is a marketing milestone rather than a financial disclosure, it supports brand equity and could indirectly help sustain premium positioning and growth momentum.