Prime Focus Limited has informed the Exchange regarding a revised press release dated March 11, 2026, titled "Prime Focus BRAHMA AI To Collaborate With Google Cloud To Scale High-Fidelity, Interactive Digital Humans for Global Enterprises ".
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Prime Focus Limited has issued a revised press release announcing that its AI subsidiary BRAHMA AI has entered a multi-year strategic partnership with Google Cloud. Together, they will build high-fidelity, multilingual, interactive digital humans called 'ATMANs', combining Google Cloud's AI infrastructure and generative AI models with BRAHMA AI's enterprise content platform. The partnership targets enterprises across media & entertainment, sports, healthcare, advertising, and consumer brands, with BRAHMA AI's total addressable market projected to exceed $130 billion by 2030. BRAHMA AI's technology foundation includes eight Academy Award-winning VFX technologies (from films like Interstellar, Tenet, and Dune). Prime Focus Limited is the parent company of DNEG, BRAHMA AI, and Prime Focus Studios, and operates with over 10,000 professionals across 23 cities globally.
This is a significant positive development — partnering with a global hyperscaler like Google Cloud validates BRAHMA AI's technology and provides the infrastructure to scale enterprise AI products worldwide. Shareholders may view this as a strong growth catalyst, though actual revenue impact will depend on execution and customer adoption over time.