PRISM's premium hotel push emerges as next leg of India growth ahead of IPO

PRISM (parent of OYO) is preparing for an IPO with a strong push into premium company-serviced hotels under brands like Townhouse, Sunday, Townhouse Oak, Clubhouse and Palette, marketed as OYO-Serviced in India. The network expanded from 75 storefronts in FY24 to 1,053 by end FY25 and 1,573 as of December 31, 2025, contributing 49.29% of India Gross Booking Value in the first nine months of FY26. India company-serviced hotel GBV reached Rs 1,346 crore in 9MFY26, about 65% higher than the entire FY25, with 92% of India's hotel market still unorganised offering significant growth headroom.