Launch of Forex on Whatsapp services - Initmation pursuant to Regulation 30 of SEBI(LODR) Regulations 2015
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Prithvi Exchange (India) Ltd has launched a new 'Forex on WhatsApp' service, allowing customers to check live foreign exchange rates, initiate forex bookings (currency purchase, encashment, or remittance), and resolve forex-related queries through a chat-based interface. The company, which already operates 33 physical branches across India, is moving toward a 'BrickClick' model that combines its offline presence with digital channels. This is positioned as part of the company's broader digital transformation strategy to improve customer accessibility and scalability in the direct-to-consumer (D2C) forex segment. No financial figures, revenue projections, or timelines were disclosed in the announcement.
This is a service enhancement rather than a material financial event — no immediate impact on revenue or profitability is indicated. For shareholders, it signals the company's push into digital channels to stay competitive, but the announcement is largely promotional in nature with no quantifiable business outcome.