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▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
Prithvi Exchange (India) Ltd has launched a Direct-to-Customer (D2C) online forex portal, expanding its digital services under its 'BrickClick' strategy. The portal allows customers to book foreign currency for travel, request currency encashment, access real-time forex rates, and initiate transactions digitally, with final processing through the company's existing branch network. This builds on the company's earlier Forex on WhatsApp initiative, creating an integrated digital framework with multiple access points. The company emphasized compliance, transparency, and service reliability remain unchanged in the new digital channel.
This is a strategic digital expansion that could improve customer reach and convenience, potentially driving incremental forex transaction volumes over time. For shareholders, it's a positive step towards digital transformation but no immediate financial impact or numbers are disclosed.