Quick Heal Technologies Limited has informed the Exchange regarding 'General Announcement'.
QUICKHEAL · price
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Quick Heal Technologies has launched a free (Freemium) version of its flagship fraud prevention app, AntiFraud.AI, making it available to all users at no cost. The app detects both visible and hidden malicious apps and offers features such as Fraud App Detector, Scam Protection, Risk Profile Assessment, Banking Fraud Alerts, and Call Forwarding Alerts. A premium version with enhanced protection will still be available via subscription. The company cited rising cyber fraud in India — with losses of ₹1,750 crores reported in early 2024 and over 740,000 cases on the National Cybercrime Reporting Portal — as the backdrop for the move, alongside heightened cross-border cyber threats.
This is a brand-building and user-acquisition move rather than an immediate revenue driver; near-term monetization from AntiFraud.AI may be diluted by the free tier, but it could expand the user funnel for future premium conversions. For shareholders, the news signals strategic positioning in the consumer cybersecurity space but is unlikely to move the stock significantly on its own.