Announced Sun, 5 Jul · 12:03 IST
Magic Moments vodka hits 3.25 mn cases in Q1 FY27, up 43% YoY
Business Updates View source PDF
RADICO · price
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Price reaction · full curve 14 horizons · vs prior close
+5.4%1-day move
₹3886.50
prior close
₹3940.00
base price
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AI summary
Radico Khaitan's Magic Moments vodka brand sold 3.25 million cases in Q1 FY2027, up 43 percent from 2.27 million cases a year ago. The brand is sustaining a run rate of 1 million cases per month, holds an estimated 60 percent share of India's vodka market, and ranks as the world's fifth-largest vodka brand. Management called it a structural shift driven by premiumisation and flavoured vodka, which now accounts for over 65 percent of vodka volumes in India.
Likely market impact
Strong volume growth at the flagship brand signals robust demand and reinforces leadership in India's vodka category, supportive of future revenue growth.